Are you a floral entrepreneur who...
Lacks the knowledge and skills to create beautiful designs without the use of floral foam?
Is struggling to find or access the necessary tools and techniques required for sustainable design?
Needs confidence in your ability to create sturdy, long-lasting designs without floral foam?
Is finding it difficult to create designs that are both sustainable and beautiful?
Wants to learn the proper mechanics for eco-friendly luxury design and installations?
This Online Summit is for you!
READY TO GET YOUR LEARN ON!?
Learn from 20+ amazing educators from around the world, over 3 days!
Welcome to the Foam-Free Design Summit, the ultimate event for floral designers who are looking to elevate their skills and create stunning, sustainable designs without the use of foam.
DESIGN SUMMIT IS MARch 12-15, 2023
Our design educators are sharing their expertise in foam-free mechanics and best practices where you'll gain the knowledge, skills, and confidence you need to take your designs to the next level.
Say goodbye to the challenges of foam-free design and hello to a transformation that will elevate your portfolio, improve your sustainability, and help you create stunning designs with natural mechanics.
Join us for this 3-day event and start designing with confidence, creativity, and eco-friendliness!
HERE ARE YOUR SUMMIT OPTIONS
✓ 20 Design Demos
✓24-Hour Replay Access
✓ Welcome Party
✓ LIVE Keynote Speaker @Joseph Massie
✓ Copy of Joseph Massie’s Latest Book
✓ Leveled Breakout Sessions
✓ 20 Design Demos + LIVE Chat
✓ Design Guides
✓ LIVE Q+A Panel
✓ 20 BONUS “BEST OF” Foam-Free Presentations
✓ Private CIRCLE Community
✓ Virtual Swag Bag
✓ LIFETIME Access to All Sessions
✓ BONUS: Educator Resource Bundle
WHAT IS FLEURSOCIETY ONLINE SUMMIT?
Since starting Posh Peony in 2005, I've been able to grow and scale my floral business over the years. With very little support and resources, it was not always an easy road and I often found myself frustrated and lost. I wanted to create a conference that would serve as the catalyst for savvy marketers, businesses, and floral entrepreneurs around the world to easily build the strategies, relationships, and expertise they need to implement strategies to rapidly accelerate business growth and sustainability.
This online summit will bring together some innovative business owners, industry thought leaders, and educators together for a 3-day event that will deliver 20+ actionable online sessions that will support, empower, and build community in the floral industry.
“I loved it!”
The Fleursociety Online Summit was such a brilliant idea! It was like the ultimate business slumber party! It was so nice to learn from the best in the business from the comfort of my home and in my pajamas.
-Teresa Eoff, Figure Eight Events
“So many benefits!”
The Summit provided me with access to the floral community and such a diverse range of educational topics. I felt like I got many of the benefits of a traditional conference without the burden of having to travel. The format was also great because I didn’t have to take time off and I was able to access the resources after the Summit ended.
-Casey Neeley, Stems & Sweets LLC
JOSEPH MASSIE
Joseph is an award winning, artist, educator, writer and broadcaster, with twenty years experience in the floral industry. In January 2015, Joseph founded his own Studio, with a focus on key offerings showcasing exceptional floristry education with sustainability at its core. Frequently referred to by the media as ‘the floral artist of his generation’, Joseph Massie is widely regarded as one of Europe’s top botanical artists and is proud to lead the way for anyone who wishes to begin their own floral journey.
SPECIAL GIFT FOR YOU!
(A $40 Value)
Get a free copy of Joseph Massie’s latest book “The Flower School: The Principles and Pleasures of Good Flowers” when you upgrade to the Bloom Access Pass!
Engage with floral industry thought leaders who will transform the way you think about foam-free and sustainable design. When you purchase Design Summit, you will be learning from these talented artists over the course of 3 days!
10 PRESENTATIONS ARE BRAND NEW…
10 PRESENTATIONS ARE FAVORITE ENCORES FROM PAST SUMMITS!
CRISTINA BARRAGAN
Fleursociety
BRITTANY SHERMAN
Crimson Floral Co.
KELLY DICKINSON
Le Champagne Projects
ANNE VAN MIDDEN
Anne Van Midden Florals
NICOLE GILBRIDE
Beholden Blooms
LAUREN HILL
Full Bloom by Lauren
BRITTNEY KEE
Brittney Kee Floral Design
ALICIA SCHWEDE
Flirty Fleurs
CHRISTINA ARCILA
Floral Luxe Co.
JESSICA FARRELL
Royal Bee Flower Co.
NADINE ZINES
Studio Fleurish
SHANDA ZELAYA
Flor De Casa Designs
AMY BALSTERS
The Floral Coach
SUSAN MCLEARY
Passion Flower Sue
MABEL MAPOSA
Mabel M. Floral
BECKY DE OLIVEIRA
Blush and Bloom
NANCY TEASLEY
Oak and the Owl
LILY RODEN
Lily Roden Floral Studio
RHIANNON BOSSE
Rhiannon Bosse
KATIE PENFIELD
Katie Bug Florals
JACKIE + JOSUE
Jackie Trejo Floral
GET 20 EXTrA “BEST OF” PRESENTATIONS!
To celebrate our 10th and FINAL Summit, I selected an additional 20 trainings from past events that will help you learn the ins and outs of sustainable design. When you purchase your BLOOM ACCESS PASS, You’ll walk away feeling inspired and confident in your journey toward eco-friendly floristry!
ELSA SCHULZE
Verde Olivo Floral
CECE TODD
Cece Designs
SARAH WAHHAB
Mulberry and Moss
TEDDY MANUEL
Teddy Manuel Events
ANA GALENA
Ana Galena
ERICE MCNEFF
Ever Bloom
KARA JAMISON
Blooming Joy Flower Co.
PAULINA NIELIWOCKI
Blue Jasmine Floral
AMANDA & LIDIA
Twisted Willow Flowers
JULIO FREITAS
The Flower Hat
ALICIA KRISTOFFERSEN
Miss Fleuriste
JANELLE THOMSON
Lavenders Flowers
THERESA WORLEY
Design House Florals
KATHLEEN DRENNAN
Little Bird Bloom
TANYA SHAW
Oh Flora Studio
LAURA VILLAVERDE
Petals and Linens
CRISTINA BARRAGAN
Posh Peony
ANA + ANAIS
Aniska Creations
THE WILD MOTHER
The Wil Mother
COURTNEY INGHRAM
Courtney Inghram
THESE LESSONS INCLUDE:
Compote Designs
Wall installation
Chupah Structure
Luxury Celing Installation
Foam Free Garland
Eco-Friendly Tips
Canoe Installation
Floral Crown
Transportation and Organization
Chandelier Installation
Staircase Installation
Tablescape Design
Perfecting Personals
Using the Golden Ratio
PROGRAM
Fleursociety Online Summit will be an immersive and invaluable experience taking place over 3 action-packed days.
Summit sessions will run on March 13th to March 15th.
Each day will be made up of engaging presentations from some of the top floral designers and educators. The conference is designed to take you on a step-by-step journey through every conversion point in Foam-Free Design — from mechanics, to theory, to best practices, and everything in between.
If you purchase the BLOOM ACCESS PASS you get ONE EXTRA BONUS day on March12th for a WELCOME PARTY, special LIVE Key Note Speaker presentation, leveled breakout sessions, and Q+A Panel with Summit Educators!
SUNDAY, March 12th
8:00 AM PST - WELCOME PARTY + Summit Orientation
8:30 AM PST - LIVE TRAINING
9:00 AM PST - KEYNOTE SPEAKER
10:30 AM PST - Break
11:00 PM PST - PLANT Breakout Sessions with Summit Educators
11:45 PM PST - GROW Breakout Sessions with Summit Educators
12:30 PM PST - BLOOM Breakout Sessions with Summit Educators
1:00 PM PST - CONCLUDE
BREAKOUT SESSION TOPICS + Q&A
PLANT (Beginner): Getting started with sustainable design
GROW (Intermediate): Mechanics and pricing for elevated designs
BLOOM (Advanced): BEST practices to create profitability with eco-friendly design
*Please note that our welcome party is included in the BLOOM ACCESS PASS only!
DAY 1: MONDAY, MARCH 13th
SESSIONS START AT 8:00 AM PST
BRITTANY SHERMAN | Crimson Floral Co. | Habitat-Friendly Floristry Mechanics for Installation & Tablescape
Learn Sustainable Approaches to Event Design. Dive Deep into the Theory of Creating Habitat-Friendly Installations & Tablescapes. This Guidebook and tutorial will provide over a decade of trade secrets to enhance your event design prowess with insights into Seasonality, Color, and Environment. In addition, I will discuss the best tools and materials for creating foam-free hydration sources and setting up large-scale installations taking you step by step in the video tutorial. Bonus Centerpiece & Installation Recipe Examples!
ANNE VAN MIDDEN | Anne van Midden Floral Design | Not Your Average Installation!
Discover how you can create an artful and sustainable floral installation, using a simple pole and branches as a base. You will learn how to use natural shapes as your inspiration to achieve a natural look and what water sources work well. This class won't teach you how to make cookie-cutter designs, but it will prepare you to make something that's unique, free form, and full of personality!
AMY BALSTERS | The Floral Coach. | Foam-Free Mechanics and Design Staircase Install
Learn about why the foam-free movement is making waves in the floral industry and be encouraged to think outside the box regarding mechanics and design without the use of floral foam. Watch Amy demonstrate these ideas along with her mechanics, techniques, and design approach applied to a garden-inspired staircase design.
BRITTNEY KEE | Brittney Kee Floral Design | Luxury Eco-Friendly Floral Garland
Learn how to create an unforgettable tablespace utilizing foam-free sustainable practices. This class will provide step-by-step mechanics you will need in order to create a lavish floral garland that is eco-friendly. We we discuss best practices for sustainable installs, appropriate flower choices that can withstand the mechanics, and creative design aesthetics that will turn the average garland into a luxurious floral install.
RHIANNON BOSSE | Rhiannon Bosse | An Approach to Streamlined & Romantic Bouquet Design
Learn how to easily and confidently design timelessly beautiful hand-held bouquets that are streamlined and romantic in aesthetic. Rhiannon will show you how to efficiently build bouquet recipes, design a bouquet in one hand, and focus on one focal point to avoid overly large (and expensive!) finished products your client will simply adore.
LAUREN HILL | Full Bloom by Lauren | The Art of the Perfect Bud Vase
This demonstration will share the complex simplicity of a bud vase arrangement. They are very popular, but there can be techniques to get your bud vases to give the polish that you want for the finished product. You will learn how bud vases can be very artfully arranged to create a special moment whether they are solo or in clusters. The vessel is one of the most important pieces in creating the right kind of moments. We will discuss the types of flowers to use and how to properly pair them in order to make an impact on any scale!
CRISTINA BARRAGAN | Fleursociety | Creating Digital Mockups - Simple + Sustainable!
Learn how to create digital mock-ups and renderings that will help you sell your value! You’ll learn how to use a free tool to hope you create images that you can present to your prospects so that you can feel confident when you are ready to sell. Bring your vision to life to show your clients how you will transform their day and make it worth every penny you charge!
DAY 2: TUESDAY, MARCH 14th
SESSIONS START AT 8:00 AM PST
NADINE ZINES | Studio Fleurish | Eco-Friendly Foam Free Arch
Learn how to create an eco-friendly, foam-free floral arch with a water source that can stand up to the real-life environmental challenges that floral designers experiences, such as heat and wind. You will receive step-by-step instructions on the mechanics needed to create a sturdy and beautiful floral arch that will last throughout the entire event. In addition, we will discuss design techniques and the best flower choices for creating an arch that not only looks stunning but is also hardy enough to withstand the elements. Get the confidence to create an eco-friendly and sustainable floral arch that will leave a lasting impression!
LILY RODEN | Lily Roden Floral Studio | Freestanding Floral Structure
Learn how to create a freestanding floral installation. This class will provide the step-by-step mechanics you will need in order to create a sturdy floral structure that is perfect for any event or installation. We will also discuss design techniques and the best flower choices for a luxurious and organic floral installation!
NICOLE GILBRIDE | Beholden Blooms | Luxurious Foam-Free Floral Installation
Have you ever wondered how long it takes to design a ceremony backdrop, how many people you need on a freelance team, or how to move a full-sized installation piece? Come behind the scenes with us on a wedding weekend as we design a luxurious foam-free floral ceremony installation and repurpose it for the reception. You'll learn our flower ordering process, how we load our vehicle, how we actually complete the installation, and how we moved such a large installation piece!
KELLY DICKINSON | Le Champagne Projects | Grounded Arch / Aisle Arrangements
Learn how to build ground arrangements foam free! I share my go-to technique and mechanics for how to build ground arrangements for a grounded ceremony arch and/or aisle arrangements without using floral foam and saddles. We will discuss the importance of flower choices and give a step-by-step demo of how to create these lush romantic ground pieces.
NANCY TEASLEY | Oak & The Owl | Airy Style Centerpiece
For designers looking to nail that light & airy style and create more dimension in their work. This lesson will teach you how to create organic shapes, texture, and dimension in your arrangements and how to transition between colors for a smooth, soft look that photographs beautifully.
SUSAN MCLEARY | Passion Flower Sue | Elevated Foam-Free Centerpiece
Learn how to create full, flowing, layered, Hogarth-curve centerpieces meant to be displayed on the ever-popular tall metal stand. You see the mechanics and best practices for creating this luxury arrangement that is both beautiful and eco-friendly!
ALICIA SCHWEDE | Flirty Fleurs | Designing Large Vase Arrangements
Learn how to create an impressive and large floral arrangement. The arrangement is perfect for wedding ceremony altar arrangements, escort card table displays, or an entry foyer table display.
DAY 3: WEDNESDAY, MARCH 15th
SESSIONS START AT 8:00 AM PST
JACKIE TREJO | Jackie Trejo Floral Design | Foam Free Arch Backdrop
Learn how to create a lush floral installation using foam-free mechanics that are simple and resourceful! You’ll get insight on how you can quickly and efficiently create this beautiful backdrop that is perfect for any ceremony, table, or vignette at your next event installation.
KATIE PENFIELD | Katie Bug Floral | Creating a Hanging Floral Installation
This demonstration will walk you through all of the steps of creating a hanging floral installation perfect for an altar or above a head table. It will also include details of the product used and where mechanics were sourced.
MABEL MAPOSA | Mabel M. Floral | Foam-Free Ceremony Arch
Learn how to create a foam-free ceremony floral arch installation. This lesson will provide the step-by-step mechanics you will need in order to create a sturdy floral structure that is perfect for any event or installation. We will also discuss design techniques and best flower choices for a luxurious and organic floral install!"
JESSICA FARRELL | Royal Bee Floral | Crescent-Shaped Ceremony Floor Arch
Learn the mechanics and design process that goes into creating this crescent-shaped ceremony floor arch. You will learn about two ways, with floral foam and foam-free. Jessica will be discussing mechanic options, how-to, and style.
BECKY DE OLIVEIRA | Blush & Bloom | Floor Altar Installation
For designs who get nervous with installations on the ground level, we will explore the mechanics and best practices. This installation will walk you through all the mechanics, tools, and best practices on executing the perfect crescent design for any special event or occasion.
SHANDA ZELAYA | Flor De Casa Designs | Growing Wall Installation
Learn how to create gorgeous backdrops, ceremony pieces, and accent walls with the mechanics it takes to create installations on flat surfaces. Shanda will walk you through the different ways you can confidently design this without worrying about damaging property or having things fall apart!
JULIO FREITAS | The Flower Hat | Designing with Locally Grown Flowers
Learn how to design using locally grown flowers that you can cultivate or source yourself. Julio will discuss 5 varieties of flowers he must have every summer. These easy-to-grow flowers can be used in a myriad of color combinations, that will surely elevate your designs.
"One word: Extraordinary"
I'm studio based and I have been searching for a network of floral designers for a couple of years now and Cristina's vision has made my network "Blossom". Can not wait until the next online summit and reading the continued facebook postings! Thank you Cristina for your continued countless hours and creative vision behind all of this!
-Mary Pappas, Mary Martha's Floral Design
“Invaluable insight and resources”
As a new business owner, I'm so happy I decided to take the leap and invest in myself and my business education! The Fleursociety Online Summit has given me invaluable insight and resources to start my business off right and help me build a strong foundation. I am now light years ahead of where I thought I would ever be! I cannot thank Cristina and all the amazing speakers enough for the amazing classes and for sharing their wealth of knowledge.
-Leah Hertzel, Designs by LRH
WHAT IS THE INVESTMENT?
There is a FREE ACCESS PASS option that includes 24-hour viewing access or you can upgrade to the BLOOM ACCESS PASS for only $297.
Consider this multiple weeks of workshops, intensives, courses, and any other educational investment out there for your business and design development!
Each session will be available inside our education platform where you will watch LIVE with our community and later binge watch NETFLIX Style! If you upgrade to the BLOOM ACCESS PASS, you will have LIFETIME access to each replay after the event so you can watch and REWATCH as much as you want and at your own convenience. On top of that, you’ll get the special Welcome Party with our amazing Keynote Speaker, all the resources, virtual swag bag goodies, and special BONUSES!
“So much Value!”
I took away actionable nuggets of information that I was able to implement day ONE!! I can't wait to dive in, watch again, and really get my systems and work life balance under control. These speakers really understand the day to day hustle and issues we face as floralpreneurs, and everything they shared was pure gold!!!
-Kristen Brown, Vintage Soul Floral Design
“Packed full of useful information!”
The online summit was a very good experience! Lots of value for the investment. I loved the depth of the information the educators shared. It was wonderful to be able to curl up with my laptop and a cup of coffee on my sofa. It was well executed and packed full of useful information.
-Tracie Sells, Heirloom Floral
HOW WILL THIS ALL WORK?
Tickets for Summit are available from March 1st through March 11th for LIVE ACCESS. By signing up, you are reserving your seat and if you UPGRADE to the BLOOM ACCESS PASS, you are also securing your spot for the Welcome Party, Breakout Sessions, and the live Q+A Panel that will be taking place!
Once your order is complete, you will get instant access to the online platform that will release the sessions daily. If you UPGRADE to the BLOOM ACCESS PASS, you will have get all the design guides, resources, exclusive virtual swag bag goodies, and all the BONUSES!
“I have learned so much!”
I loved that everyone shared so much information that could help the novices, and the feeling was so real. Everyone was so open to answer all the questions! I have learned so much and I continue to learn so much from Fleursociety. I am happy to be part of the group! Thank you!
-Luci Taulea, Luci Floral Design
WHAT TO EXPECT
By joining our summit, you'll experience a transformation that will leave you feeling confident, empowered, and equipped to create stunning designs that are also sustainable.
Here’s what your investment will get you:
Gain Confidence: Gain the confidence you need to create stunning designs that are also sustainable and eco-friendly.
Elevate Your Portfolio: Learn new techniques and mechanics that will help you elevate your portfolio and showcase your skills.
Be More Sustainable: Learn how to create designs that are nature-driven, sustainable, and eco-friendly, without the use of harmful floral foam.
Find Inspiration: Discover new sources of inspiration, from nature to the latest trends in the industry.
Stop Stressing Out: Stop feeling lost and stressed out about creating designs that are sustainable and eco-friendly, and find joy in the process of creating beautiful designs.
Best of all, you’ll be hanging out with some of your favorite floral designers from all over the world to build relationships and community!
“Amazing community and educators!”
It's been fantastic to participate over the last three summits. Cristina is so authentic, generous, smart, organized and inspiring - and although I've been in this game for a long time (and sometimes thinking I pretty much know what I need to know), I always leave the summit knowing more!
-Debbie Weiss, Dragonfly Floral Design
“I can't wait for the next summit!”
I’m so grateful to be apart FLEURSOCIETY ONLINE SUMMIT for the second time. This online summit concept has been amazing and has allowed me to really dive into the floral world. As much as I would love to attend in person conferences/workshops, it’s both financially hard and time consuming. I’m still soaking in all of the content and learning everything I possibly can. Thank goodness for the lifetime replays!
-Courtney Kern, Events Beyond
